CASE STUDIES

Chairman of a large independent advertising agency

Worked with the chairman to assess the steps he needed to take to free himself from some day to day operational responsibilities of the business, to create the time for his own personal and professional growth and to take forward at a faster pace the strategic development of the firm. The agency has since merged with a complementary business. It now has critical mass, a broadened offer and a strengthened management team, freeing up some of the Chairman’s time to focus on creative, strategic and business opportunities.

European Marketing Director of an international financial services company

Supported the newly appointed European Marketing Director as he introduced a radical new marketing strategy to a cross-European team. The team included global product managers as well as representatives from Russia, CEE, France, Italy, Germany and Spain. Anchor helped design and facilitate a two day meeting of the new team with the objective of gaining their understanding and buy-in to the new way of working which, for many people meant new reporting lines and significant change to their roles and responsibilities. It was a challenging agenda that encouraged open and sometimes heated debate. A number of key issues that needed resolution were tackled, specific goals and a framework for implementation were agreed and feedback, overall, was positive.

A firm of communication consultants

Coached a firm of communication consultants, both individually and as a team, following the departure of the founder of the company. The objective was to build their individual confidence and capability to win new clients and grow the business and to reach a fresh and compelling articulation of their differentiation in the market place. The managing partner noted a significant improvement in their effectiveness and they went on to increase their profitability per partner in the following year.